BA (Hons) in Business Management – Asia Pacific University

Length of Study

3 years

Course Fees

Rm 77,200 + £570 (Estimated)

Location

Technology Park (TPM), Bukit Jalil, Kuala Lumpur

Dual Degree Award: Asia Pacific University, Malaysia and Staffordshire University, UK

This programme is specifically designed to provide:

  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
  • Exposure to the areas of modern Business Management and how these work in concert to produce efficient, agile and customer-centric organisations.

Admission required:

  • 2 Principal Passes at STPM level and with 4 Credit Passes at SPM; or
  • 2 Passes at ‘A’ Levels; or
  • The APIIT/APU Foundation or equivalent with CGPA of 2.0; or
  • 5 Grade B's in UEC; or
  • Canadian Pre-University (CPU) with minimum average of 50%; or
  • Australian Matriculation (AUSMAT) with minimum average of 60%; or
  • South Australian Matriculation Certificate (SAM) with minimum of 60%; or
  • International Baccalaureate with minimum 24 marks;
  • Victorian Certificate of Education with minimum average of 50%;
  • Ontario Secondary School Diploma with minimum average of 50%; or
  • A qualification that APU accepts as equivalent to the above.

Degree Course Structure:

Level 1

You will gain basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose you towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that you will get a solid grounding in business management theories and practices.

Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

Level 2

You will be exposed to more advanced level of curriculum including behavioural science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanfing in functional management in various areas will be developed as well. You will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture your independent learning to prepare you for the workplace and for further research.

Common Modules

  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System
  • Managing Finance

Specialised Modules

  • E-Business Management
  • Commercial Law
  • Critical Thinking in Management
  • Employee Development
  • International Culture and Communications
  • Operations Management

Internship (12 Weeks)

Students will undertake an Internship / Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

Level 3

You will make use of your previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of business management. Leadership and strategic management skills will be taught, with aims to groom you as a business leader. A final year project requires you to explore a topic individually - you will demonstrate your academic and practical aspects of your ability in the chosen area of study.

Common Modules

  • Corporate Finance
  • Strategic Management

Specialised Modules

  • Asian Economics
  • Business Management Project
  • Contemporary Management
  • Enterprising Management
  • Investigation in Business Management
  • Leadership Theory and Practice
  • Managing Change
  • Managing People and Performance
  • Strategic Marketing Planning

MOHE Compulsory Subjects

  • Malaysian Studies
  • Moral Studies
  • Bahasa Malaysia
  • Co-Curriculum
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Ethnic Relations

*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation

Career Opportunities

  • General Administrator
  • Banking Manager
  • Business Development Manager
  • Finance Manager
  • Human Resource Manager
  • Logistic and Supply Chain Manager
  • Operation Manager
  • Project Manager
  • Sales and Marketing Manager
  • Market Researcher
  • Business Consultant
  • Business Research Analyst
  • Entrepreneur
  • Procurement Manager

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