Bachelor of Business Administration (Hons) – Asia Metropolitan University

Length of Study

4 Years

Course Fees

Rm 38,500 (Estimated)

Location

Taman Kemacahaya, Batu 9, 43200 Cheras, Selangor

Availablity : (MQA/FA1737 [09/2017] Cheras.

Course Detail:

We offer a wide range of business programmes in foundation, diploma, bachelor, master and doctoral levels.
Our foundation programme enables students to analyse how businesses are organised, strategies are deployed, decisions are taken,
and how these factors impact competitiveness of organisations. Such exposure to a wider spectrum of business provides students an integrated learning experience and business skills.

The Diploma in Business Administration programme provides an excellent all round business education and is best suited to students intending to gain a good understanding in all areas of business such as accounting; finance; marketing; operations management; management information system; economics and human resources. The Bachelor in Business Administration (Hons) is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most appreciated at the global workplace.

The Master in Business Administration (MBA) Programme is design to nurture our students to become the industry captains and it is designed with strong background in analysis of case studies, assignments which are practical in nature that solves practical business problems. Our Doctor of Business Administration (DBA) Programme is designed to educate and nurture all types of business players including top executives, managers, entrepreneurs, consultants, industry leaders, researchers, and business educators. At FBL, all our programmes are delivered by a highly qualified academic team, who bring years of industry and corporate experience into the classroom.

 

Admission Required:

  • Pass STPM with principal in 2 subjects or with minimum CGPA of 2.00; OR
  • Pass Foundation programme in related field; OR
  • Pass Matriculation programme; OR
  • Pass Diploma programme in related field ; OR
  • Any other equivalent qualification recognised by the Malaysia Government Curriculum endorsed by the Malaysian Qualifications Agency and approved by Ministry of Education

 

Course Structure:

Majoring in Marketing

  • Marketing Management
  • International Marketing
  • Services Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Distribution Management
  • E-marketing
  • Consumer and Buying Behaviour
  • Integrated Marketing Communication

Majoring in Human Resource Management

  • Organisational Development and Change
  • Quality Management
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Human Resource Research
  • Labour and Industrial Relations Law
  • Training and Development Management
  • Occupational Safety and Health: Issues and Challenges at Workplace

Majoring in Hospitality and Tourism Management

  • Hospitality and Tourism Marketing
  • Medical Tourism Management
  • Hospitality and Tourism Economics
  • Planning and Development of Hospitality and Tourism
  • Hospitality and Tourism Industry
  • Property Management
  • Tourism Planning and Development
  • Hospitality and Tourism Research
  • Integrated Marketing Communication

Majoring in Hospital Administration

  • Management of Medical Health Services
  • Hospital Administration
  • Medical Tourism Management
  • Healthcare Services Marketing
  • Planning and Development of Healthcare Resources
  • Hospital Services Planning and Development
  • Property Management
  • Healthcare Services Research
  • Occupational Safety and Health: Issues and Challenges at Workplace

Majoring in Healthcare Management

  • Healthcare Industry and Economics
  • Healthcare Services Management
  • Healthcare Services Marketing
  • Healthcare Service Planning and Development
  • Property Management
  • Medical Tourism Management
  • Planning and Development of Healthcare Resources
  • Occupational Safety and Health: Issues and Challenges at Workplace

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