The course enables students to gain a wide range of marketing, management, business and IT skills in demand in today's ever changing world. Students will cover the theory and practice of marketing management. The diploma will enable them to develop careers and make effective contributions to the marketing activities of the organisations. Upon successful completion of the course students may apply for exemption on the business degree of their choice.
- Minimum 3 Credits in SPM / 'O' Level
- Two (2) Principles in STPM / 'A' Level
- FTMS Foundation in Business IT
- Diploma Year 1 in any Field
Prior to the start of any year of a course (including prior to the start of year 1 at the application stage), a student may request exemption from one or more specific taught modules during the year on the basis of previous qualifications or experience.
Exemptions will only be considered where the relevant course regulations allow for module exemptions to be granted.
Students with relevant Diploma or equivalent qualifications will be exempted from academic year 1 and 2 depending on their qualifications, subjects to approval from the Examination Board.
Assessment is through a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.
Graduates will be awarded the MQA(Malaysian Qualifications Agency) accredited Diploma after completion of all three academic years
Diploma Course Structure:
- Statistic and Numerical Methods
- Fundamentals of Computing
- Business Communication
- Business Organisation
- Accounting Principles
- English for Learning
- Malaysian Studies
- Islamic Studies / Moral Studies
- Bahasa Malaysia
- Micro Economics
- Business Ethics
- Marketing Communication
- Marketing Management
- Organisational Behaviour
- Principles of Marketing
- Service Marketing
- Customer Relations Management
- Business Law
- English for Professionals
- Sales Management
- Business Strategy
- Marketing Research
- Macro Economics
- International Marketing
- Human Resource Management
- Public Relations
Graduates are exceptionally well suited to positions in which business analysis and reflection are applied towards making strategic and operational contributions to the functioning, improvement and renewal of commercial and non-commercial organizations.
Graduates can seek various career opportunities at executive levels such as:
- Marketing Assistants
- Marcom Executives
- Promotion and Advertising Executives
- Sales Executives
- Business Development Executives
- Business Support Executives
- Internet Marketing Executives
- Customer Service Executives